About Us

Turning Your Customers’ Voice into Real Business Advantage

Most retailers hear feedback, but few understand how to use it to drive footfall or conversion. At CORE Consultancy, we turn customer insight into commercial action. We provide more than just data; we deliver the prioritised strategy and human interpretation needed to truly connect with your customers and drive growth in a competitive B2C landscape.

Why CORE Consultancy Exists

I’ve spent my entire career in customer facing roles, from the front line to shaping high-level strategy for the UK's most trusted brands. My foundation was built at the John Lewis Partnership, where I led the establishment of the Voice of the Customer programme for both John Lewis and Waitrose.

I’ve seen firsthand that in retail, customer experience is your only true differentiator. CORE Consultancy was founded to bring that "Gold Standard" expertise to brands of all sizes. We exist to help retailers move beyond transactional relationships and start building deep, repeatable customer loyalty through meaningful, insight-led action.

Our Approach: Insight You Can Trust

  • Retail-Centric Interpretation: Feedback is only useful if it’s understood within the context of the shopper journey. We identify the patterns that actually impact your bottom line.

  • Bespoke for Your Brand: Whether you are a high-street staple or a scaling D2C online store, we customise our approach to your specific offering and customer demographics.

  • Commercial Recommendations: We don’t just report findings; we provide a roadmap to fix friction points, from digital checkout glitches to in-store service gaps.

  • Strategic Partnership: We don’t just deliver a project; we work as your fractional CX Lead to embed a customer first culture across your entire operation.

Who We Help

We partner with businesses who:

  • Are ready to move from "founder-led intuition" to data-backed shopper strategy.

  • Operate in crowded markets where customer loyalty is their biggest growth lever.

  • Have plenty of data but struggle to turn it into a prioritised "to-do" list.

  • Value the nuance of human insight over generic, automated AI reporting.

The CORE Consultancy Promise

Total Clarity: A deep understanding of what your shoppers think and why they choose (or leave) your brand.

  1. Direct ROI: Prioritised recommendations designed to increase basket size, repeat visits, and LTV.

  2. A Proven Roadmap: A step-by-step guide to elevating your customer experience to that Gold standard.

  3. Expert Support: Ongoing guidance to ensure your team is equipped to listen, respond, and grow.

Let’s Start the Conversation

Whether you are managing a national retail estate or scaling your first D2C storefront, CORE Consultancy can help you find your "North Star" in customer experience. Reach out today for a diagnostic call, and let’s unlock the power of your shoppers together.