At CORE Consultancy, we believe that every business—no matter its size or sector—can benefit from truly understanding its customers. We exist to bridge the gap between what your customers experience and how you respond.

Founded by customer insight professional Mike Appleton, CORE Consultancy was created to bring practical, actionable customer understanding to small, independent businesses. With a proven background in leading Voice of Customer programmes for major UK brands, Mike brings deep knowledge, real-world experience, and a hands-on approach to helping you get closer to your customers.

We don’t do jargon. We don’t deliver thick reports that gather dust. We partner with you to create simple, effective frameworks that uncover the stories behind your data and make your customers feel heard.

Whether you run a busy high street shop, a dental surgery, or a growing independent brand, we tailor our approach to suit your business, your goals, and your customers.